The challenge

Pulse Cycle Club had grown to 140 studios faster than its website could keep up. Each location ran its own booking links, class schedules lived in spreadsheets, and first-time riders dropped off before they ever reached a bike.

Our approach

We rebuilt the platform around a single booking flow, designed location pages that franchise owners can update in minutes, and connected every studio to shared reporting. Paid search and social campaigns were rebuilt around studio-level demand.

The results

Within six months new member sign-ups rose 28%, trial-to-membership conversion improved by a third, and studio managers stopped asking head office for website changes.