The project
A case study on how Lumea Skin tripled its online revenue in twelve months
The challenge
Lumea Skin had a loyal clinic following but a dated brand that undersold its science. Online sales were flat and the product range was hard to navigate.
Our approach
We refreshed the identity with a calmer palette and clearer packaging system, then designed a storefront that guides shoppers by skin concern. Lifecycle email and paid social were rebuilt around replenishment.
The results
Online revenue tripled year over year, average order value grew 22%, and returning customers now drive more than half of sales.
