The project
How Fieldwise Analytics repositioned its AI offer with a sharper brand and website
The challenge
Fieldwise had outgrown its consulting roots, but its brand still described the company it used to be. Prospects struggled to see what made its AI platform different.
Our approach
We sharpened the positioning, built a modular identity system, and launched a site that shows the product working with real-world data instead of abstract claims.
The results
Qualified demo requests rose 64% in the first quarter after launch and the sales cycle shortened by three weeks.
